It Started as an Idea…
Gen-Y Industries was formed in 2011 by Carl Borkholder who remains the sole member of this Indiana limited liability company based in the Northern Indiana community of Bremen, Indiana. The foundations of Gen-Y Hitch were based upon the involvement of Carl in the recreational vehicle industry centered in nearby Elkhart County, Indiana as well as Carl’s involvement in the ownership and operation of a business which provided commercial tree care services.
Carl’s involvement in the commercial tree care business drove home the inconvenience of not having a hitch system which was compatible among all the trucks and towable units necessary for the company’s operation. As a result of this incompatibility, crews were constantly forced to make special arrangements to make sure their vehicle could pull the particular trailer necessary for a particular job. Based upon this experience, Carl began to design an adjustable tri-ball hitch which allowed a truck to tow multiple trailers. The result of this work was the development of the patented Gen-Y Hitch. Gen-Y Hitch has continued to develop the Gen-Y Hitch line which currently encompasses eight Class IV hitches as well as 3 Class V models. All of these hitches are designed with multiple stacked receivers that enable the three ball ball mount, to be easily adjusted for height and have weight capacities from 10,000 lb to 20,000 lb.
The Gen-Y Hitch line has proven to be very popular and Gen-Y Industries began marketing the Gen-Y Hitch line in 2013 on its website, www.genyhitch.com. Gen-Y Industries has also established a Facebook site to showcase its products and has its own twitter account (@genyhitch) as well. As a result of these marketing efforts and a solid word of mouth experience from satisfied customers, sales of the Gen-Y Hitch line of products have increased. The growth in demand has led Carl to continue to work on designs for accessories to utilize with Gen-Y Hitch products, including a weight distribution system for use in towing which is currently being refined and tested.
The patented Gen-Y Hitch design has been proven in the field and the feedback from customers indicates to Gen-Y Industries that there is a significant market for this product for both commercial and personal applications. With the potential addition of additional accessories for the Gen-Y Hitch product line, Gen-Y Industries sees that demand for this line of product will continue to grow.
Our #1 priority is to design and manufacture products that bring value and safety to the to the towing/hauling industry. We take pride in the fact that our products are built in the USA, right here in Northern Indiana. Customer satisfaction is taken very seriously at Gen-Y Industries and we will go the extra mile to ensure that the end user has a quality product that fits their needs.
Carl Borkholder, Founder/ President, CEO/ 574-248-4123
Joel Helmuth, VP/Sales Manager / 574-248-4122
Jeff Petermann, Marketing Director/574-248-4115
Leon Miller, Receiving/Shipping Coordinator