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Rep GEN-Y!

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  • Camo Shirt

    $29.95

    Camo Shirt

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Inspired by the great outdoors and paying homage to the freedom of the open road."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"Premium 100% Ring-Spun Cotton"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Shipping Lead Time: 7-9 business days."}]}]}
    Starting at $29.95
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  • USA Shirt

    $24.95

    USA Shirt

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Honoring the bold grit, capability, and classic freedom of the USA."}]},{"type":"paragraph","children":[{"type":"text","value":"Premium Shirt"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"100% Combed Ring-Spun Cotton "}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Performance Shirt"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"100% microfiber performance polyester"}]},{"type":"list-item","children":[{"type":"text","value":"Moisture wicking & 50+ UPF protection"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes S-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Shipping Lead Time: 7-9 business days."}]}]}
    Starting at $24.95
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  • USA Hoodie

    $37.95

    USA Hoodie

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Honoring the bold grit, capability, and classic freedom of the USA."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":" 100% microfiber performance polyester\n"}]},{"type":"list-item","children":[{"type":"text","value":" Moisture wicking & 50+ UPF protection"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes S-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Shipping Lead Time: 7-9 business days."}]}]}
    Starting at $37.95
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  • Land of The Free Shirt

    $24.95

    Land of The Free Shirt

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Rooted in freedom, built to roam.\n"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"100% Combed Ring-Spun Cotton"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Shipping Lead Time: 7-9 business days."}]}]}
    Starting at $24.95
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  • Camo Hoodie

    $52.95

    Camo Hoodie

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Inspired by the great outdoors and paying homage to the freedom of the open road."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Heavyweight cotton keeps you warm and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"Premium Ring-Spun Cotton"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]}]}
    Starting at $52.95
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  • Vintage Hoodie

    $49.95

    Vintage Hoodie

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"A western-influenced design that’s as smooth as a well-oiled winch."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Heavyweight cotton keeps you warm and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":" Premium Ring-Spun Cotton"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]}]}
    Starting at $49.95
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  • Camo Tee

    $24.95

    Camo Tee

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Inspired by the great outdoors and paying homage to the freedom of the open road."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"100% Combed Ring-Spun Cotton "},{"type":"text","value":"(H. Grey 90% Cotton, 10% Polyester)","italic":true}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]}]}
    Starting at $24.95
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  • USA Tee

    $24.95

    USA Tee

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Where American craftsmanship meets the red, white, and blue."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"100% Combed Ring-Spun Cotton "},{"type":"text","value":"(H. Grey 90% Cotton, 10% Polyester)","italic":true}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]}]}
    Starting at $24.95
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  • OBS Tee

    $24.95

    OBS Tee

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Inspired by the square-body legends that paved the way."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]}]},{"type":"paragraph","children":[{"type":"text","value":""}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"100% Combed Ring-Spun Cotton "},{"type":"text","value":"(H. Grey 90% Cotton, 10% Polyester)","italic":true}]}]},{"type":"paragraph","children":[{"type":"text","value":""}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]}]}
    Starting at $24.95
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  • Only Hitch Tee

    $24.95

    Only Hitch Tee

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":4,"children":[{"type":"text","value":"Because once you go GEN-Y, there’s no looking back."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"100% Combed Ring-Spun Cotton "},{"type":"text","value":"(H. Grey 90% Cotton, 10% Polyester)","italic":true}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]}]}
    Starting at $24.95
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  • Vintage Tee

    $24.95

    Vintage Tee

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"A western-influenced design that’s as smooth as a well-oiled winch."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"100% Combed Ring-Spun Cotton"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-4XL"}]}]}]}
    Starting at $24.95
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  • Born in the USA Shirt

    $24.95

    Born in the USA Shirt

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Inspired by local roots and the power to pull ahead."}]},{"type":"paragraph","children":[{"type":"text","value":"Premium Shirt"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"100% Combed Ring-Spun Cotton "}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Performance Shirt"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"100% microfiber performance polyester"}]},{"type":"list-item","children":[{"type":"text","value":"Moisture wicking & 50+ UPF protection"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes S-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Shipping Lead Time: 7-9 business days."}]}]}
    Starting at $24.95
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  • American Made Shirt

    $24.95

    American Made Shirt

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Carrying the weight of the American dream."}]},{"type":"paragraph","children":[{"type":"text","value":"Premium Shirt"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Lightweight cotton keeps you cool and comfortable all day long"}]},{"type":"list-item","children":[{"type":"text","value":"100% Combed Ring-Spun Cotton "}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes XS-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Performance Shirt"}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"100% microfiber performance polyester"}]},{"type":"list-item","children":[{"type":"text","value":"Moisture wicking & 50+ UPF protection"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes S-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Shipping Lead Time: 7-9 business days."}]}]}
    Starting at $24.95
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  • Born in the USA Hoodie

    $37.95

    Born in the USA Hoodie

    SKU: GH-APPAREL
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Available Online Only","italic":true}]},{"type":"heading","level":2,"children":[{"type":"text","value":"Inspired by local roots and the power to pull ahead."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":" 100% microfiber performance polyester\n"}]},{"type":"list-item","children":[{"type":"text","value":" Moisture wicking & 50+ UPF protection"}]},{"type":"list-item","children":[{"type":"text","value":"Available in sizes S-3XL"}]}]},{"type":"paragraph","children":[{"type":"text","value":"Shipping Lead Time: 7-9 business days."}]}]}
    Starting at $37.95
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  • GEN-Y Koozies

    $5.99

    GEN-Y Koozies

    SKU: GH-103173
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"GEN-Y Red Branded Koozie"}]},{"type":"paragraph","children":[{"type":"text","value":"Magnetic Back"}]}]}
    $5.99

  • GEN-Y Flag

    $54.99

    GEN-Y Flag

    SKU: GH-900200
    $54.99

Apparel & Merchandise

Rep GEN-Y!

GEN-Y HITCH gear isn't just for the truck. This collection covers apparel and merchandise for anyone who wants to rep the brand off the road, from everyday tees to gear built for the outdoors. The USA Shirt, USA Hoodie, and USA Tee lean into the brand's American manufacturing roots, while the Born in the USA and Land of the Free shirts carry the same theme in different graphic styles.

For something more rugged, the Camo Tee and Camo Hoodie use a design inspired by the outdoors, and the Vintage Tee brings a western-influenced look to the lineup. Every shirt is available in a Premium Shirt option made from 100% combed ring-spun cotton for everyday comfort, or a Performance Shirt made from moisture-wicking polyester with 50+ UPF sun protection, useful if you're wearing it while hitching up a trailer in the middle of summer.

Beyond apparel, this collection has the small extras that go with a truck and trailer setup: GEN-Y magnetic koozies, a branded flag, silver monochrome domed decals, and the Black GEN-Y Hat. Most items are available online only, and apparel typically ships within 7 to 9 business days.

Whether you're outfitting yourself or looking for a gift for the towing enthusiast in your life, this is where to find it.