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About Us

Our Mission

“To glorify God by being a faithful steward of all entrusted to us and to positively influence all who come in contact with each team member.”


A robust and service-driven culture is at the core of our success, offering fulfilling careers for all our Team Members. Our commitment to customer service extends beyond our Customers & Suppliers to each other within the Organization, reflecting our dedication to meeting and exceeding customer expectations.

GEN-Y is committed to a workplace culture where everyone is treated with honor, dignity, and utmost respect, ensuring a safe and respectful environment. Our policies, practices, and benefits are designed to uphold this commitment. 

Our core values, which include service, teamwork, Purpose, and innovation, reflect our Purpose and culture. They shape the Team and work experience of all divisions owned & operated by GEN-Y by guiding our decision-making, fostering a collaborative and inclusive environment, and encouraging continuous learning and improvement.

We are here to serve. We prioritize the needs of our team members and customers, demonstrating our commitment to their growth and satisfaction. We provide comprehensive training and development opportunities for our employees, ensuring they feel valued and invested in. We continuously improve our products and services to meet the evolving needs of our customers, always striving to do what is best for the Organization and our customers. We maintain a healthy work-life balance for our employees, recognizing their personal needs and ensuring customer satisfaction remains our top priority.

We’re better together. Our collective teamwork and collaboration are the pillars of our success. We foster an inclusive culture that leverages the strengths of our diverse talent to innovate and maximize our care for Team Members and Customers. We ensure everyone feels a sense of belonging and unity, recognizing that we are stronger when we work together.

We are purpose-driven. We model our Purpose every day. We connect our work and daily activities to our business strategy. We support each other’s efforts to be good stewards who create a positive impact on all who come in contact with each Team Member

We are driven by a relentless pursuit of what’s next. We thrive on adapting and reinventing how we do things, from the way we work to how we interact with each other and our Customers. This focus on innovation and adaptability is not just a strategy; it’s a mindset that keeps us ahead in a rapidly changing world. We want our audience to feel excited and inspired about the future possibilities.

Carl Borkholder

Founder/Managing Partner
(574) 248-4123

Dan Miller

(574) 248-4029

Adam Yoder

Operations Manager
[email protected]

Jason Helmuth

Customer Service Director / OEM Sales
(574) 248-4124

Mike Slabaugh

Product Manager
(574) 832-3775

Luke Stump

Director of Wholesale
(574) 849-9939

Rachel Hochstetler

Western Region Sales Manager
(574) 244-0300

Thomas Cole

International Sales Manager
(574) 248-4122

Ashley Styers

Inside Sales
(574) 248-4115

Angela Pavlenko

Inside Sales
(574) 285-4750

Kendra Borkholder

NetSuite Admin & Logistics Coordinator (574) 248-4116

Diane Ivin

Returns & Warranty Coordinator
(574) 218-6363 ext 1424

Donna Schmucker

Marketing Director
(574) 244-0325

Sophiya Pavlenko


[email protected] 

Nik Risser

Marketing / Videography
[email protected]

Shantel Wrightsman

Wholesale Support/Tradeshow Coordinator

[email protected] 

Mark Chupp

Production General Manager
(574) 209-2264

Mike Huppert

Purchasing Agent

Keith Wertman

Financial Analyst

Terri Blye

HR Manager / Finance Administrator
(574) 832-3777

Dallas Mast

Weld Team Leader
(574) 238-0640

Jason "Billy" Miller

Warehouse Manager

Alson Burkholder

Assistant Warehouse Manager

Maynard Hochstetler

Scheduling and Shipping Specialist

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GEN-Y Hitch Limited Lifetime Warranty

This Limited Lifetime Warranty covers defects in the materials or workmanship of All GEN-Y manufactured products and is limited to the repair or replacement of the product by GEN-Y Hitch. The decision as to whether the solution is replacement or repair shall be at GEN-Y Hitch’s sole determination. This Limited Lifetime Warranty is provided only to the original purchaser and applies only to the original installation.


All rubber components for TORSION-FLEX Hitches are assured for 5 years from the date the unit was purchased.

Click HERE to purchase a TORSION-FLEX Lifetime Warranty  

This Limited Lifetime Warranty Warranty is expressly IN LIEU of any other express warranty and is further IN LIEU of any implied warranty, including, but not limited to, any implied WARRANTY OF MERCHANTABILITY or FITNESS FOR PARTICULAR PURPOSE except as may otherwise be required by applicable Federal or State law at the time the hitch was manufactured.

This Limited Lifetime Warranty does not cover the following:

  • normal wear and tear 
  • the finish on the product  →  wear around the shank of the hitch, the ball mount & the pintle saddle is inevitable and should be expected with normal use of the hitch due to metal on metal contact from trailer couplers / lunette rings
  • replacement of the product by any person or entity other than GEN-Y Hitch
  • any consequential or incidental damages including, but not limited to: commercial loss, loss of time, loss or damage to personal property, lodging, meals or other related travel costs or any other incidental or consequential damages arising out of the use of the product, the inability to use the product or for any other reasonable delay in performance under this Lifetime Warranty
  • service or labor charges for:
    • installing the product 
    • removing the product
    • returning the product to GEN-Y Hitch or replacing the product by anyone other than GEN-Y Hitch
    • damages caused by abuse, neglect, misuse, misapplication, overloading or improper installation, improper maintenance, repair, negligence or acts of God
    • alteration of the product in any way other than by GEN-Y Hitch
    • failure to utilize the product in compliance with it’s User Manual
    • failure of any product to which the GEN-Y product was attached

GEN-Y Hitch shall not be held responsible for any or all “compatible parts or products” being used or being utilized for towing with or around a GEN-Y Hitch product. GEN-Y Hitch products shall never be altered in any circumstance or for any reason and will void any warranties if done so.

Governing Law and Jurisdiction

This Limited Lifetime Warranty gives you specific legals right, and you may also have other rights which vary from state to state. The laws applicable to any litigation, dispute, mediation, arbitration, or any claim whatsoever arising from the sale, purchase, or use of the product shall be the laws of the State of Indiana, without regard to rules pertaining to conflicts of law. The exclusive jurisdiction for deciding any claims, demands or causes of action relating in any way, from the sale, purchase, or use of the product shall be with the courts of the Circuit or Superior Courts of Elkhart County, Indiana.

Changes in the Design of and/or Improvements to GEN-Y Hitch products and substitution of parts or components

GEN-Y Hitch reserves the unrestricted right at any time and from time to time to make changes in the design of and/or improvements upon GEN-Y Hitch products without thereby imposing any obligation upon itself to make corresponding changes or improvements in or upon GEN-Y Hitch products already manufactured. GEN-Y Hitch further reserves the right to substitute parts or components of substantially equal quality in any warranty service required by the operation of this Limited Warranty.

If your GEN-Y product was involved in an accident, do not continue to tow with it. There may be structural damage to the hitch that you cannot see that could result in product failure