Posted on Leave a comment

Striving To Say Yes!- The Torsion Flex “Skimmer” Story

21K Torsion Suspension Hitch (6" Drop) with Versa-Ball and Pintle Lock

Over the last 7 years we have been a company, we have come up with several new ideas that have come stemmed from conversations that we have had with customers (and potential customers). The main general theme has always been this though, “can I use XYZ Hitch for ABC application?”. While many times the answer for this has been yes, occasionally the answer is no, and this sends us to the design table to start figuring out a way to come up with a product that will per a yes for that application. Case in point?The “skimmer” GEN-Y 10K Torsion Flex Hitch. 

When we first introduced the torsion flex line, EVERYONE wanted to get one. From smaller quarter ton pick up trucks to the big  F350 people. The issue? Our original torsion flex hitch was meant to do it’s best work at a higher tow weight. The folks that were calling us wanted it for 5000 lbs to towing, and this hitch was not just overkill for that weight, it actually made the towing less efficient. I cannot tell you how many hundreds of people that we told “no” over the phone over the years in regards to this question. So, what did we do? We built a 10K version of the torsion flex hitch so that those folks could #GetHITCHed with a #GenuineGenY too! Not only did they want the function of the torsion flex hitch though, they wanted the “look” as well, and with the creation of “the Skimmer” they had both!

So if you have an application question, and we give you a no, don’t worry, we are probably looking at ways to make it a yes in the very near future! At GEN-Y Hitch, making out customers smile it why we come to work each and every day!

Posted on Leave a comment

Asset or Liability?

In business something can be an asset or a liability, but not both! if you are using a drop hitch in your line of work, is it something that is a plus, or a minus to what you do? Here are a few examples of what we mean:
1. Is it saving you gas mileage?
2. Is it making you less sore?
3. Is it better or worse on your cargo?
4. Does it save you time?
If your answer is “I don’t know”, you should find out pronto! Having your drop hitch as a liability when you could #GetHiched with a #GenuineGenY and have an asset would be a shame! If you’d like to see what we have to offer, check out our store! 
Posted on Leave a comment

3 Things A GEN-Y Hitch Can Save You

save money and get hitched with GENY
In today’s article we will discuss three things that a GEN-Y Hitch can save you. SPOILER ALERT: If you lift it by yourself, or lift it the wrong way, a back injury is NOT one of these things!
1. Minutes
Why should this excite you do you ask? Well, if you add minutes up every day of the year, it equals hours. If you start adding those hours up, it will get to days! The minutes per day that the GEN-Y saves you when it comes to changing drop lengths is amazing when you look at it over the scope of several years!
2. Major Damage
The inertia mitigation that happens when using a GEN-Y torsion hitch is not just game changing…it is a new game altogether! Up to 90% of the inertia is mitigated between truck and trailer by the torsion hitch, and that means less damage to cargo, your trailer, your truck, and YOU!

3. Money

We all know what a “drag” (pun intended) towing something that is heavy can be on your gas budget, but what if the hitch did most of the heavy lifting? That is what you get with the GEN-Y! Not only is it better on your gas mileage (truck is working less hard, so less power is needed), but it is better on your tire tread too, meaning you have to replace those HUGE F-350 tires less often. Heck, after saving you one tire change, the hitch has practically paid for itself!
So if you are in the mood to save, then GEN-Y is the hitch for you. If you’d rather spend more time and money, then GEN-Y won’t fit your needs. You can check out our amazing drop hitches at
Posted on Leave a comment

What Being American Made Means To Us At GEN-Y

We have the amazing privilege of living in the best country in the world, and with that comes great responsibility. When GEN-Y began, being American made was not an option…it was how we would do business. Being American made puts Americans to work, ensures our customers that each and every part of the items they purchase from us are of the highest quality, It also lets our customers and dealers know that while our product might cost a little more to make, we are happy to pay the extra money to bring them a product they can be proud of.
During this Patriotic time of year (Memorial Day, Flag Day, July 4th, Patriot Day all in the next few months), we thought it would be appropriate to take a moment to ensure all of you that while the size of our company may change, our commitment to being American made will not. Regardless of our size or location in the USA, our hearts will always be bursting with the pride we feel for our nation, and we will always make sure that shines forth in each and every product we sell.
Buy With Confidence
So buy with confidence. You are getting the best product out their, made by Americans, whose heart and soul drives them to be the best they can be. Thank you all for your continued patronage, and rest assured we will NEVEER take it for granted!
Posted on Leave a comment

Why Companies Fail, and Why They Succeed

Over the past several years I have observed something when looking at the most and least effective companies in the USA, and each grouping has something in common that needs to be discussed. This is far from the only thing they have in common, but this has been critical in landing them where they are now.
Why Companies Fail
Let’s look at a recent casualty in the business world, Toys R Us. In what once was the leading toy company in the world, a strange and disappointing pattern emerged, which led them down their path to bankruptcy. What was this pattern? It was the shunning of all new trends, and the inability to move successfully with the emerging technology. You see, technology scares, some, but in long term successful companies, you see them lead the change that they are uncomfortable with by hiring someone who can do it for them. Toys R Us refused to move with the eCommerce trend. They failed to move appropriately with the mobile trend. As a result, they failed as a company when these two items produced powerhouses like Amazon and Walmart.
Why Companies Succeed
We could look at Apple or Amazon, but those industry Goliaths are not what we want to hone in one today. Instead, let’s look at a lesser known company that is exploding in their growth, and on the verge of their own Goliath like stature. Dropbox, which isn’t a NEW company per se, has been doing all the right things for some time now. They have changed with the trends. They have been on the cutting edge of cloud technology since it was a hard to understand concept for, well…almost anyone who wasn’t an IT professional. They are now putting lots of capital into their global enterprise sales and channel partnerships, which is going to set them up to be even bigger as more and more companies move all of their data 100% to the cloud.
So why is it that many companies succeed, and many fail? What one strand binds them all together? It is either the lack of willingness, or the presence of willingness to adapt successfully to change. You either move with change, or you end up as a case study about what a company “should have done”.
Posted on Leave a comment

Time is Expensive! Spend Wisely! 

 What do time and money have in common? You can spend both! How are they different? When you spend time you can NEVER get it back! So why is it that so many people spend their time on unimportant things at the expense of the important? In Stephen Covey’s Seven Habits of Highly Effective People, he discusses the quadrant principle of life, and how to make sure that you get your highest priorities done AND are able to fit in less important, leisure activities as well. If you are always spending time in the quadrant where the “unimportant but urgent” tasks live, it may very well be because you are spending too much time on unimportant and non-urgent things.
 So how will you spend your time? Leisure is a vital part of keeping us sharp each day. Leisure activities, no matter what they are, make us better when done in moderation. However, just like we often see, when ANYTHING is done to the extreme, it becomes detrimental. Did you know that drinking too much water can kill you? So can too much exercise, and yet NO ONE would advocate eliminating those things entirely.
 At GEN-Y Hitch, we believe in balance. Whether it be in our own lives or our employees, we think each person should spend their days on the most important things…to be the best person they can be. This means the best husband or wife, mother or father, son or daughter, and yes, employee.
 So make sure that you are spending your time wisely. You can’t get it back, and you can’t earn more of it either. It is a finite resource and the most valuable thing any of us own!
Posted on 3 Comments

3 Reasons Your Light Duty Truck Needs Our 10K Torsion Hitch, “The Skimmer”

Our proprietary torsion hitch has been a big seller in the medium and heavy-duty truck markets, but we haven’t had an option for light-duty truck owners…until now! In 1st Quarter 2018, we will be releasing a 10K GEN-Y Torsion Hitch for light-duty trucks, a hitch we have named the “Skimmer”, and we think you are not just going to want it…we think it will change the face of how light-duty truck owners view towing! Here are 3 reasons why!
1. Towing wear you down, and it WILL wear your vehicle down…our torsion hitch will help! 
It is a fact that if you tow, your vehicle will take a beating, but with our torsion system, that no longer has to be the case! Up to 90% of the inertia between truck and trailer is mitigated, and that means you no longer have to feel the brunt of that force…and neither do your passengers…or cargo!
2. It works AND looks AMAZING
All GEN-Y hitches have a certain “look” to them that people have come to love. This smaller version of our torsion hitch will have the same look, AND the same amazing rugged toughness that makes people stop and take notice! Also, all of our torsion hitches come equipped with a tongue weight scale, helping you ensure that your trailer load is distributed evenly giving you peace of mind along with a great towing experience!
3. Your tires and wallet will thank you!
It just can’t be said enough…towing can be rough on your body and your cargo!  A GEN-Y Hitch is meant to take the brunt of this force off of you and your cargo/truck/passengers, and in the process take wear off your ties and give you better gas mileage.
So get excited! Our light-duty torsion is coming the 1st quarter of next year, and towing for light-duty truck owners will NEVER be the same! We will let you know as soon as the Skimmer is available for you to purchase!
Posted on Leave a comment

Are you client-centric, or you-centric? You may be surprised!

Over the last several years it has been really amazing to have the chance to implement what has been learned from those around us. This company has allowed us the opportunity to chat with business leaders, both local and national. What we’ve seen is this; not everyone who thinks they are focused on their customers actually is! Here are 4 questions that we ask ourselves at GEN-Y that have enabled us to constantly be evaluating whether or not our stakeholders are being given the service they deserve! 

  1. Are we resting on past laurels, or are we making our clients day EVERY day?
  2. When we say no to a client, are we offering a solution, or just putting up a wall?
  3. Are we keeping in mind that everyone has had situations and interactions before we speak with them, and those have shaped their mindset and attitude, and then treating them with the grace that we would like to have offered to us?
  4. Are we attempting to make every situation fit into a cookie cutter mold, or are we looking at the circumstances and adjusting our mindset and policy to create a wow experience for our customers and dealers? 

You see, it isn’t just about a one time “good deed” in today’s world. To build loyalty to your brand, you must be constantly keeping your valuable clients’ needs at the center of what you do, because without them, you’re simply selling a product, not building a company.

Posted on Leave a comment

Necessity is the Mother…Who is the Father?

You may have heard it said that necessity is the mother of invention, but as we all know, if there is a “mother” there is certainly a “father” as well! So just who exactly is invention’s father? At GEN-Y, we have seen that Value must exist with a necessity to provide an invention that solves the issues that people face and do it in a sustainable way.

What do we mean by Value being the father of invention? Well, when the iPhone came out many years ago, it allowed for those with scheduling issues and issues staying connected to be able to solve all of these problems with one device. If that device was cost prohibitive though, or if it was a cheaply made alternative that broke, was unreliable, or had other issues that made it not a long term solution, then the necessity alone would not be enough to birth this invention. Value provides everything you need, at a fair price. Value does not mean less expensive, it means more utility. It means that you have your issues solved in a way that allows you to fully realize the advantages and benefits of the features.

So value and necessity are the parents, and invention is the child. We see many other family members as well in the product life cycle “family tree”, but none more important than these two loving parents. It is important to note as well that, just like a parent child relationship in the real world, “birthing” is not the only job of the parents. After invention has been born and starts to develop, it is important that necessity and value continue to nurture the invention through the many cycles of its life. If the necessity changes, it needs to spur change in the invention. If value gains a new definition or changes markedly, then the invention must change as well so that the perceived value grows with the needs of the end users.

At GEN-Y Hitch, we try each and every day to listen to the “necessity” being articulated among the different industries that we serve. We also listen for what they consider to be value, and we try to use these in helping us to provide solutions to the problems that have been plaguing the hitch industry for decades! We plan to continue this practice as we grow, and hope to provide continued solutions as the needs change and provide value as technology moves forward.

Posted on Leave a comment

What exactly is a stabilizer kit and why might I need one? 

So you have a lifted truck? Man those are lit 🔥…but what about the towing capacity? Your hitch is a 12″ drop, and it’s rated for 10K lbs…can it still pull 10K at the maximum drop? Well, yes…and no. Welcome to the wonderful world of hitch stabilization.

Many truck manufacturers will tell you that your hitch is fine at its towing capacity to a certain drop length..usually between 8-12″. Once you drop below that, your towing capacity is actually cut by as much as 50%! So while a 12″, 18″ or even a 22″ (Yep, we make one, lol.) drop might look amazing, it does decrease the tow rating of your vehicle unless you have a stabilizer kit. A stabilizer kit does exactly what the name says…it stabilizes! This kit ties the bottom of the drop hitch into the frame of the truck by utilizing 2 adjustable bars that can be easily removed (3 pins) if for some reason the hitch needs to be taken off.
So don’t shy away from lifting your truck, just make sure that when you #GetHitched you also #Getstabilized if you plan on dropping it like it’s hot…and make sure both are #GenuineGenY!”