Our Mission

“To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with each Team Member.”


We believe that a strong and service driven culture is essential to our success and to offering fulfilling careers for all our Team Members. Our definition of customer service applies not only to our Customers & Suppliers but also to each other within the Organization!

GEN-Y HITCH is committed to a workplace culture where everyone is treated with honor, dignity and respect. And, our policies, practices and benefits support this goal. 

Our core values reflect our Purpose, our culture, and shape the Team and work experience of all divisions owned & operated by GEN-Y GROUP.

We are here to serve. We keep the needs of Team Members and Customers at the heart of our work, doing what is best for the Organization and best for our Customers.

We’re better together. It’s through teamwork and collaboration that we do our best work. We’re an inclusive culture that leverages the strengths of our diverse talent to innovate and maximize our care for Team Members and Customers.

We are purpose-driven. We model our Purpose every day, connecting our work and daily activities to our business strategy, supporting each other’s efforts to be good stewards who create a positive impact on all who come in contact with Team Members with the Organization.

We pursue what’s next. We find energy in adapting and reinventing how we do things, from the way we work to how we treat each other & our Customers. 

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